McCoy's is a brand of crinkle-cut crisps made in the United Kingdom by United Biscuits. It is marketed under the slogan The Real McCoy's – Accept No Imitations, exploiting the Scottish idiom The Real McCoy. McCoy’s is the 3rd biggest brand in the bagged snacks market, with 5 million packs consumed each week and nearly a third of all UK households consuming the product. It is promoted by United Biscuits "as the only overtly male-targeted crisp brand".[1]
The core product comes in a variety of flavours, which include Flame Grilled Steak, Salt & Malt Vinegar, and Cheddar & Onion. The specials range includes Jalapeño Chilli with Cheese, Cheddar with Mango Chutney, Oriental Ribs, Thai Sweet Chicken and Peppered Rib Eye Steak. McCoy’s Jackets, launched in early 2007, are ridge cut potato chips with their skins left on. They come in Chilli Beef, Sour Cream & Chive, and Melted Cheese & Bacon flavours. McCoy's Specials Tortillas are a range of ridged tortilla chips launched in 2006.[1]
A straight-cut alternative known as Brannigans are also available in flavours such as Beef and Mustard, Ham, and Roast Lamb.
Range
Tortillas
MultiPacks
Current Limited Edition
Mc Coy's also ran a "bar themed" range of flavours for a while.